Ad Sets

Ad sets are designed to build awareness and drive demand by reaching audiences with clear, visually compelling messages. Since they need to capture attention quickly, the creative direction focuses on bold visuals, concise copy, and strong hierarchy. Below are select examples of ad sets developed to adapt across platforms while maintaining brand consistency across distinct identities: • SurePath AI • Mission • CDW (Google Workspace) • Cerby Tools used: Figma, Photoshop