

Ebooks serve as a powerful tool giving organizations a format to share in-depth expertise while providing value to their audience. Unlike shorter campaign collateral, an ebook allows for deeper explanation, often blending research, insights, and case studies into a cohesive narrative that builds credibility. In my work, I approach ebook design by balancing readability with brand consistency. Content is structured with clear hierarchy and intuitive flow, supported by custom graphics, illustrations, and data visualization to make complex information engaging and accessible. The final product not only informs but also serves as a long-term asset for demand generation, enabling teams to repurpose content across campaigns, sales conversations, and digital channels. Tools used: Indesign, Photoshop